The Pitch 1
The Pitch 1
Anajo
Anajo
2022
2022

Fashion Design

Goal

Goal

We had the honor of partnering with Nike on a groundbreaking campaign for the upcoming World Cup, aiming to redefine the intersection of sports, culture, and innovation. With a focus on captivating storytelling and immersive experiences, we set out to create a campaign that celebrated the spirit of competition.

We had the honor of partnering with Nike on a groundbreaking campaign for the upcoming World Cup, aiming to redefine the intersection of sports, culture, and innovation. With a focus on captivating storytelling and immersive experiences, we set out to create a campaign that celebrated the spirit of competition.

Role

Role

Role

Design

Design

Design

Deliverables

Deliverables

Deliverables

Marketing

Marketing

Marketing

The Pitch 1
The Pitch 1
The Pitch 1

Challenges

One of the primary challenges we faced was striking the right balance between honoring traditional football culture and pushing the boundaries of innovation to captivate a diverse and dynamic audience. Integrating cutting-edge technology seamlessly into the campaign narrative while maintaining authenticity required careful deliberation and collaboration across creative teams.